Irina has supported private and public sector organisations in the UK and internationally, helping businesses of all sizes expand into global markets. Her expertise spans international market research, cross-cultural communication, and global business strategy. She has lived and worked in Russia, Ghana, and Nigeria, and led UK trade missions for the Department for International Trade and Chambers of Commerce. As an Export Academy Adviser, Irina designs and delivers webinars on key international trade topics, equipping UK businesses with the knowledge to succeed overseas.